Spotify’s technology and intelligence will allow us to keep innovating, while delivering greater insights for publishers and more opportunities to help them build their audience and business. Dave Zohrob, Chartable’s co-founder and CEO, commented, “We are thrilled to join the band at Spotify and the Megaphone team as we continue Chartable’s mission to help publishers understand and grow their audiences. “Podsights is thrilled to join forces with Spotify to build a more robust platform for brands to measure and scale their audio advertising across our network,” said Sean Creeley, founder and CEO of Podsights.Ĭhartable’s audience insights capabilities and promotional tools - SmartLinks and SmartPromos - will be integrated into Megaphone, the podcast and ad platform Spotify bought in 2020 for $235 million. Get your podcasts on Spotify See listener stats Go to Spotify for Podcasters For information about how to get your podcast on Spotify and more, check out the Spotify for Podcasters help center. Your data is updated approximately every day. Spotify for Podcasters Making podcasts Spotify for Podcasters lets you get to know your listeners. Over time, Spotify plans to extend Podsights’ measurement capabilities beyond podcasts to also include audio ads within music, video ads, and display ads. View your most listened tracks, artists and genres and switch between 3 different time periods. The strategy has included acquiring exclusive content, including Spotify’s reported $100 million deal for “The Joe Rogan Experience” - a hugely popular show, but one that has created headaches for Spotify given a recent backlash among some artists and users over Rogan’s use of racial slurs (which prompted the company to pull 70 episodes of “JRE”) and the show’s spread of COVID misinformation.Īs part of Spotify, Podsights will be able to use Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers, according to the company. Note: Downloading analytics data is only possible on the web version of Spotify for Podcasters. The cuts were announced today, June 5th, in a company memo published. ![]() ![]() The deals continue Spotify’s aggressive investments in podcasting, as it pursues the goal to become the No. Spotify is axing approximately 200 roles from its podcasting division as part of a strategic realignment of the vertical.
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